This is a buyer’s guide that helps the reader avoid all the traps and pitfalls associated with buying a franchise.
How to Buy the Right Franchise for You contains independent and impartial advice from two respected specialists – Carl French and Kirsten Gibbs, principal advisors at Replico.
If you’re thinking of buying a franchise this guide is essential reading. This is what the authors have said about the book:
“Although buying a franchise can be a fantastic way to get up and running with your own successful business, there are many traps and pitfalls for the unwary buyer. Indeed, that is exactly what prompted the production of this short handbook. We have a regular stream of people coming to us seeking help after they have bought the wrong franchise. Some of these people are very intelligent and sensible individuals who admit that they have made a foolish mistake – often because they got carried away by a very strong sales promotion for something that had real appeal.
In many cases all we can do is advise them to speak to a solicitor who may be able to help. In some cases that works, because the franchisor (the seller) has got them to sign an unreasonable agreement or has not kept its side of the agreement, but this is not always the case. Sometimes the franchisee made a poor choice and has to live with it.
So we decided to put together an inexpensive handbook to help anyone who is thinking of buying a franchise make a better choice by being well informed about the issues. We recognise that there is a limit to what you can gain from just reading a handbook, but we believe that many of the purchasing problems we have witnessed would have been avoided if the franchise purchaser had read this handbook first.
There are lots of very good franchises on offer – why not buy the one that is right for you?!”
Although many people gain enormously from becoming franchisees failure is sadly not that uncommon. And the main reason for failure is a bad purchase decision by the franchisee.
This book helps guard against buying the wrong franchise.