The Reputation Gap — Lesley Morrissey & Peter Roper

Description

In today’s hyper‑connected world, your reputation can make—or break—your business in seconds. The Reputation Gap is a practical, straight‑talking guide that shows business owners, leaders, and professionals how to build, protect, and strengthen a reputation that consistently attracts profitable clients.

Authors Lesley Morrissey and Peter Roper, both respected experts in communication and business development, reveal why reputation is no longer shaped by word‑of‑mouth alone. With the internet amplifying every customer experience, comment, and complaint, your reputation has become one of your most valuable business assets—and one of the most fragile.

Packed with real‑world examples, actionable strategies, and step‑by‑step guidance, this book helps you close the “reputation gap” between how you think you’re perceived and how the world actually sees you. Whether you’re a start‑up founder, small‑business owner, or seasoned professional, you’ll learn how to create a reputation that inspires trust, loyalty, and long‑term success.

What You’ll Learn

• How to plan, promote, and protect your business reputation
• Why reputation is a powerful driver of profitability, customer loyalty, and brand trust
• Practical steps to ensure staff, clients, and suppliers become positive ambassadors for your business
• How to avoid the common mistakes that damage credibility—often without you realising
• Strategies for managing your online presence in a world where information spreads instantly
• How to build a reputation that aligns with your values and supports sustainable business growth

Who This Book Is For

• Entrepreneurs and small‑business owners
• Coaches, consultants, and service‑based professionals
• Leaders responsible for brand, culture, or customer experience
• Anyone who wants to strengthen their professional credibility and business reputation

Brought to you by Lesley Morrissey, Inside News, & Peter Roper, Family Business Practice.

Further details

223 pages

“Reputation!

“What a fragile intangible this is.

“And yet, so important for our success, our clients and our peace of mind.

“I once interviewed Julian Richer, the boss of Richer Sounds, and his thoughts on this amused me and made the point so well.

“Reputation is like toothpaste. Every easy to squeeze out - extremely difficult to put back.

“In The Reputation Gap, Lesley and Peter in their usual engaging style, get to the heart of the matter, providing clear insights and step-by-step guidance on what to do to create, build and maintain the reputation you want (and need).

“Dive in!

“You’ll be so pleased you did.”

Peter Thomson
“The UK’s Most Prolific Information Product Creator”
www.peterthomson.com
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“How often do you really think about your reputation?

“In business there are so many other things to consider, but in The Reputation Gap Peter and Lesley guide you through the importance of reputation. They give you practical and actionable ways to enhance your reputation in any size of business. An essential read if you are looking to tap into the power of your reputation.”

David James
Life and Personal Coach | Mentor | International Speaker
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“In business your reputation will have a great impact on whether you’ll have a profitable business… or not.

“I found the book fascinating, insightful and thought provoking.

“There’s plenty of practical tips and tools to not only help you plan, promote and protect your reputation but also how to enhance it.”

John Hotowka
Personal resilience speaker
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“A must-read book for anyone interested in developing their brand and reputation. Full of practical exercises and on point examples it’ll be a book you refer back to time and time again.”

Neil Lloyd
MD FBCMB, CEO FBC Manby Bowdler
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“This book is ideal if you're quite new to business, or if you've not been in marketing for many years. It's packed full of pragmatic advice and ideas that you can put into practice, right away. If you've never thought about the importance of your reputation when it comes to promoting your business, this book is for you. Even if you think you know everything there is to know about building a strong reputation, in this book, Peter and Lesley ask a number of questions that you might not have been asked before.”

Chantal Cornelius
Author of Magnetic Marketing www.Appletreeuk.com
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"Never has there been a better time for Peter and Lesley to rewrite, update and re-release this key book.

“So many people think that the world is just transactional, our relationships and running a business.

“It just isn't true. Reputation matters in this ever-changing world."

Lee Jackson
International speaker, past President of the Professional Speaking Association and author of Get Good at Life.
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“Reputation is the invisible aura that envelops your business. This is a book of straight-forward, easy-to-implement actions to create, manage, enhance and protect what people say about you. Essential reading for anyone in business.”

Kevin Wright
Ninja Investor creator and author of Buy, Refurb, Refinance.
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