Beyond W.O.W® — Laura Lewis

Description

Imagine a can of baked beans. The label says it’s beans. It sounds like beans when you shake it. The toast is on; the cheese is grated. You open the can. “What?!” Not a bean in sight. A can full of mushy peas. Cheated. Gutted.

Now picture your organisation’s values. They look great on the office walls and the website, but the experience your team members and customers get is a far cry from what the label promises. Hopes dashed. Expectations unmet. Trust eroded.

Values that drive results stand out from the crowd. They go beyond words on a wall and they’re lived by EVERY TEAM MEMBER in EVERYTHING. EVERY TIME.

Beyond W.O.W challenges you to stop picking the same bland, inauthentic values as every other organisation and leaving them to gather dust as wall art. Step by step, it helps you capture how your organisation truly shows up when it’s at its best and explains how to use this as a powerful business tool.

Drawing on more than 20 years of hands-on experience in HR, workplace culture and employee experience, Laura Lewis provides a straight-talking guide to company values, from discovery and definition to bringing them to life day to day. Through tried-and-tested frameworks, real-world stories and honest lessons, you’ll learn how to:

• Avoid the mistakes that make values meaningless.
• Create distinctive, actionable, authentic and memorable values that the right people will get behind.
• Make sure what’s inside the can matches the label, by weaving the values into every part of your organisation.
• Put the values to work, shaping culture, boosting performance and improving the bottom line.

No endless theory. No corporate waffle. And no mushy peas.

Just practical ideas for values that wow, taking these Beyond W.O.W (Words On a Wall) and improving the bottom line.

Further details