The R.A.V.E. Toolkit — Lesley Morrissey
Super-simple marketing systems to get your business noticed
Classification: Sales and marketing
Reviews
You might be expecting another generic marketing book. Wrong. This one actually gets it.
It is not often that you get to read a book written by a colleague you have know for a couple of years, meet at least monthly and get to speak to on occasion at special events. I am that fortunate guy.
Knowing Lesley Morrissey is a pleasure and privilege. A wealth of knowledge and practical know-how, Lesley's book, 'The R.A.V.E. Toolkit' (Reputation, Authority, Visibility, Engagement) is a bit like the author herself. The book isn't revolutionary, but is jam-packed with real-world practical ideas and approaches business owners (and dare I say it for coaches too) who don't have time for complex marketing strategies.
Best part? You don't need to read cover to cover. I keep it on my desk and flip to whatever I'm struggling with. Need visibility help? Chapter 3 has your answer.
The four pillars—Reputation, Authority, Visibility, and Engagement—provide clear direction for building a sustainable coaching practice.
I love the bite-sized, implementable strategies that fit into my busy schedule. Lesley understands the demands of many business owners, who in the main are practitioners first, marketers second. Her dip-in-and-out structure makes this an invaluable desk reference rather than another book gathering dust.
The book excels at solving the "where do I start?" paralysis that plagues many coaches. By organising marketing efforts through the R.A.V.E. lens, it becomes easier to prioritise actions that actually move the needle.
I recommend this book to business owners who find themselves spinning far too much. The book is an excellent companion, as a toolkit that bridges the gap between knowing you need to market and actually doing it effectively.
The R.A.V.E Toolkit is an insightful, step by step guide to what it takes to showcase your skills, build your reputation and show you 'know your stuff'.
As a business owner I believe you never stop learning, and I was reminded of the importance of consistently useful content and learned a few new considerations about how this should be delivered.
Definitely worth reading.
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Description
Small business marketing made easy
If you’re running a small business you have to wear many hats – and, while marketing is essential, most business owners struggle to know what to do, whether they need to do this or that and, not least, how to find the time to do it all.
This is a practical handbook you can dip into. There are simple systems to follow in every chapter to make sure that your business marketing doesn’t take over your life. It gives you an overview of all the key elements that will help your business to make an impact and establish an excellent REPUTATION, become an AUTHORITY in your industry, stay highly VISIBLE and show off your EXPERTISE.
Further details
205 pages
Reviews
You might be expecting another generic marketing book. Wrong. This one actually gets it.
It is not often that you get to read a book written by a colleague you have know for a couple of years, meet at least monthly and get to speak to on occasion at special events. I am that fortunate guy.
Knowing Lesley Morrissey is a pleasure and privilege. A wealth of knowledge and practical know-how, Lesley's book, 'The R.A.V.E. Toolkit' (Reputation, Authority, Visibility, Engagement) is a bit like the author herself. The book isn't revolutionary, but is jam-packed with real-world practical ideas and approaches business owners (and dare I say it for coaches too) who don't have time for complex marketing strategies.
Best part? You don't need to read cover to cover. I keep it on my desk and flip to whatever I'm struggling with. Need visibility help? Chapter 3 has your answer.
The four pillars—Reputation, Authority, Visibility, and Engagement—provide clear direction for building a sustainable coaching practice.
I love the bite-sized, implementable strategies that fit into my busy schedule. Lesley understands the demands of many business owners, who in the main are practitioners first, marketers second. Her dip-in-and-out structure makes this an invaluable desk reference rather than another book gathering dust.
The book excels at solving the "where do I start?" paralysis that plagues many coaches. By organising marketing efforts through the R.A.V.E. lens, it becomes easier to prioritise actions that actually move the needle.
I recommend this book to business owners who find themselves spinning far too much. The book is an excellent companion, as a toolkit that bridges the gap between knowing you need to market and actually doing it effectively.
The R.A.V.E Toolkit is an insightful, step by step guide to what it takes to showcase your skills, build your reputation and show you 'know your stuff'.
As a business owner I believe you never stop learning, and I was reminded of the importance of consistently useful content and learned a few new considerations about how this should be delivered.
Definitely worth reading.
Verified Purchase