Penny is the founder and Managing Director Corporate Alchemy Limited, a people development company providing executive coaching and training to executives and managers of FTSE 100 companies, multi-national and professional services organisations. She has worked one to one with more than a thousand senior executives from 75 different organisations. Since 2003, she has led a team of associate coaches, trainers and psychometric consultants, delivering in-depth training and personal development programmes focused on developing the inter-personal and humane skills that build effectiveness, confidence, capability and healthy environments.
Earlier in her career, Penny worked in the City of London financial services industry, working for international banks, including Chase Manhattan, as a marketing specialist in investment banking, providing a range of capital market products and services. She worked closely with senior executives, CEOS and CFO’s worldwide, helping them raise finance in the Euromarkets. Her roles involved international travel (to over 32 countries) giving talks, presentations and seminars as part of the sales and marketing activities. She also worked at the London Stock Exchange, as Listing Manager in the Capital Markets Group. Between 1999 and 2002 she provided management consultancy services to small and medium sized businesses.
Penny professionally re-trained as a business coach in 2002 and became accredited with the ICF as a Professional Certified Coach. Her other business credentials include being a Fellow of the Institute of Leadership and Management and a member of the Institute of Directors since 2000. She is an accredited Emotional Competence Inventory Consultant for Hay Group and accredited Performance Consultant for Talent Dynamics.
- She has provided confidential in-depth coaching and mentoring to Board level executives in FTSE 100 companies, senior Directors and managers in European multi- national companies, engineering consultants, lawyers and accountants in national and international firms. These have involved solving personal, systemic and process problems affecting the national and international nature of their business.
- She is a trusted adviser to many leaders who use her services repeatedly, for themselves and their teams. Her unique humane approach has helped businesses grow their people and their business by an average 30% during the time of her assistance, both in terms of people and new income.
- She has experienced from the inside the nature of people and systems in financial services firms and has experienced first-hand the thinking, attitudes and alignments of multi-national corporate organisations.
- Through consultancy, coaching and training she has helped people make the needed changes in their organisation.