Nick has over 25 years’ experience in strategic marketing. Before setting up the CareAbout brand that builds relationships by understanding what matters to people, Nick founded and ran LBM a London based direct marketing agency.
From work with clients such as Army Recruiting Group, BSkyB, Abbey National, Avis Fleet, Securicor, Eastern Electricity, BAA Gatwick, Polygram, Oxfam Publishing, Government Computing and West Midlands Police, Nick has a broad range of experience.
Nick is particular pleased with the work undertaken to:-
- Brand Gatwick as London Gatwick and build the travel booker campaigns
- Build the database for Army Recruiting Group
- Engage with the people of Birmingham on behalf of West Midlands Police.
- Run PPV promotions for BSkyB
- Understand customer values. Laurel and Hardy PPI campaigns for Abbey National
Prior to founding LBM in 1988 Nick was Group accountant for RSVP Group, helped build a public house group from 3 to 15 pubs in 3 years and worked in front line sales for Flemings Bank.
Nick is an experienced trainer, facilitator and workshop leader. He has participated in Executive Education programmes as a student and as a tutor. He holds a degree in Pure Physics from London University, worked with Gary Hamel at London Business School on Change Management and Strategy Implementation on the 1996 Exec MBA course and has been facilitating change ever since.
His specialities include:- Customer Understanding, Customer Engagement, Internal and External Change Management, Customer led incremental Innovation, Brand led Fundamental Innovation, Building Inspiration through Belief and Trust, Empowerment whilst keeping track of activities and ROI.
Nick is currently Chair of Welwyn Hatfield Chamber of Commerce, and is a non exec member of the Hertfordshire LEP board, specialising in innovation.
