This practical guide to digital marketing looks at the whole process of getting customers as well as lots of digital-specific issues.
A key activity for many businesses is cold calling and how to follow it through, but it is also something many struggle with.
The book gives a very thorough coverage including…
Cold Calling on the phone: how you gain clients interest, then how to book a meeting.
When you get a face to face meeting: how you master it so you get the sale.
Website effectiveness is another major area covered and includes techniques that will enable you to move forward with:
- SEO Tips
- Pay Per Click Tips
- Social Media
- Mobile Apps
- Email Marketing
The book also covers some broader topics such as life skills to make sure you have a successful business.