I’m Jennifer Robson, author of Export, Thrive, Change the World: For businesses that won’t let Brexit stop their global growth
If you have picked up this book, you are probably a small to mid size British business owner looking to create a thriving business that makes meaningful change in the world.
Exporting might seem like the logical way to grow, but it can also feel intimidating and well outside of your comfort zone, particularly with Brexit looming. I’m here to open your eyes to the potential that awaits you and make it less daunting in the process.
I have spent 10 years working in the export sector, spanning the UK, Europe and Asia. I’ve seen first hand the benefits that come from the exchange of ideas and business opportunities across borders. But I’ve also experienced the frustration of red tape, lack of available knowledge and resulting missed opportunities.
In 2015 I decided to change that by setting up my own consultancy – Routes & Branches. I help British SMEs explore exporting opportunities by using the Seven Core Principles that I believe are fundamental to export success and growth.
I honed these seven steps during my career, which began as a parliamentary researcher, then policy advisor and a working group member to encourage a greater exchange of expertise between Britain and Dutch businesses.
Based in The Hague, I became a Trade Advisor for UK Trade & Investment, identifying and securing opportunities for British SMEs to do business in the Netherlands. A move to Asia resulted in me leading the Business Services team at the British Chamber of Commerce in Singapore. In this role, I helped more than 450 companies to develop their export strategy and business capabilities in Singapore.
I’ve since moved to India, another vibrant and booming business market. My knowledge of exporting is steeped in on-the-ground experience in multiple markets, all vastly different from my hometown of Leeds.
Now I want to help you. This book explains the clarity you need before you decide to export, with plenty of resources to guide you through the process. If you decide exporting is for you, I’d welcome you onto my course that teaches you step-by-step how to become an exporter. Thereafter I work one-on-one with clients to turn their exporting dreams into reality.
I hope you will be one of them.