Carl

101 marketing tips

Some people say that “marketing is marketing”. In other words they say it’s the same whatever you are trying to promote but that’s clearly absurd if you think about it. The principles might be the same but the detailed methods need to be different. In our recent publication 101 Marketing Tips for Dance Teachers there [...]

Enlightened Leaders

Doing the right thing for people as well as for organisations This is a key aspect of “Enlightened Leaders” by Penny Sophocleous. Over the last 400 years, corporations and the people who lead them seem to have gradually forgotten that the ‘value to shareholders’ they are all ruthlessly chasing is actually delivered by human beings, [...]

How to employ your first 20 people

“How to Employ Your First 20 People” by Debbie Glinnan is a practical, step-by-step guide to dealing with common employment issues. Whether you are looking to employ your first member of staff or managing a team, this book gives you an overview of the basics. It cuts through the jargon and spells out what you [...]

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